Experience
Senior Brand & Product Designer
Alchemy
Jan 2023 – Current • San Francisco, CA
Maintained and documented the design system used across product and marketing — keeping visual consistency tight and reducing friction between design and engineering handoff.
Designed and shipped AI-powered internal tools that automated recurring design and marketing workflows, reducing turnaround time from 2 days to 10 minutes and enabling teams to operate independently of design resources.
Led a full audit of alchemy.com to surface brand and UX inconsistencies, then turned findings into a prioritized roadmap of fixes for the team to work through.
Designed and shipped the Alchemy Support Hub — a centralized knowledge base built with progressive disclosure UX so users could find answers themselves before opening a support ticket.
Built the onboarding flow for Smart Wallets (web3 auth SDK), simplifying blockchain complexity into a web2-like signup experience).
Product Designer
Hashy
Jan 2023 – Dec 2023 • Los Angeles, CA
Led end-to-end design of a B2B/B2C SaaS platform for cannabis producers.
Defined product direction through user research (interviews, surveys, and community engagement), identifying key usability gaps and validating early hypotheses.
Identified critical onboarding and navigation issues through usability testing, including 60% of users feeling lost on the home screen and 80% failing to complete core workflows.
Redesigned onboarding, home experience, and batch management flows, improving usability and increasing user sign-ups by 30% within the first quarter.
Built and maintained a scalable design system in Figma, enabling consistent product development across web and mobile.
UX/UI Designer
Neon Roots
Dec 2019 – Dec 2022 • Los Angeles, CA
Designed UX/UI for multiple startup products and client web apps using design sprints.
Worked across the full design cycle: research, wireframes, prototypes, testing, and developer handoff.
Designed Boson Protocol — a web3 NFT commerce platform — including complex multi-state user flow mapping connecting blockchain transaction states to UI screens.
Designed TalkBar — an invite-only dating app — including dual user journey maps, wireframes iterations, full hi-fi screens, and social media assets.
UX/UI Designer
Carbono Dev
Oct 2018 – Nov 2019 • Monterrey, MX
Designed UX/UI for startup products and web apps, working directly with founders and developers.
Delivered end-to-end design from concept to handoff across mobile and web platforms.
