The background
I worked in a digital agency startup where we assisted clients in developing their ideas and providing support with digital products.
My boss Chase, who resides in California and has a good understanding of the cannabis production industry, had heard numerous complaints from friends about how inconvenient it was for cannabis producers to track their processes and the lack of a proper application to help them.
Chase was inspired to create an app that could assist hash makers in organizing their processes and saving money in cannabis product production. He asked me to contribute to the user experience, and, along with Keaton, our developer, to assist with development. As we began working on the Hashy project, our focus shifted from clients to the actual development of the Hashy app.
The problem
Solutions out there are so painful that most of the best hash makers stick with paper notes, which can easily get lost in a lab, and Google Sheets, which is not optimized for easy tracking of data.
The goal
Create a web app that assists hash makers in organizing their processes, visualizing data, and storing notes.
User Research
In the early stages of Hashy development, we conducted user research with my team to understand our audience better.
Initially, we assumed users mainly wanted yield tracking, but our research, including interviews and surveys, revealed a broader set of needs. Users sought not only yield optimization but also intuitive data visualization. This shift in focus led us to create a more versatile Hashy platform that truly addressed user priorities.
Conducted thorough research, which included reviewing YouTube videos, actively engaging with hash makers on Reddit to inquire about their needs and thoughts, and conducting interviews to gain a comprehensive understanding of their requirements.
A typical laboratory
In hash-making labs, chaos meets creativity. Unlike traditional setups, these unconventional spaces lack order. Mismatched equipment, improvised setups, and a lack of structure characterize the environment.
Learn about the process
We extensively viewed YouTube videos covering the entire cannabis processing journey, gaining valuable insights into the intricate details. Observing the evolution from flower to hash and subsequently to rosin, we explored various techniques employed in the process.
User pain points
Persona
We extensively viewed YouTube videos covering the entire cannabis processing journey, gaining valuable insights into the intricate details. Observing the evolution from flower to hash and subsequently to rosin, we explored various techniques employed in the process.
ROLE
Senior UX Designer
PROBLEM
Content
RESULTS
58% drop in