Talkbar.
An invite-only dating app
The background.
Talkbar is invite-only dating app for people seeking truly great partners.
I was responsible for designing the web app, conducting user research, creating user personas and user journeys, developing wireframes, prototypes, and managing the design system. I also designed a responsive landing page and handled the website development. Additionally, I created social media assets and promotionals videos.
The problem
One of the main issues with dating invites apps is the lack of safety measures in place to protect users from potential harm.
Regarding "Time" while dating apps have become increasingly popular in recent years, they have also been associated with a number of safety concerns, including sexual assault, harassment, and stalking.
In fact, a 2019 report found that more than a third of women surveyed reported being sexually assaulted by someone they met through an online dating platform. Despite these concerns, many dating apps have been slow to implement effective safety measures, leaving users vulnerable to potential harm.
The goal
Create an invite-only dating platform for people seeking both safe events and great partners.
With a multi-step process encompassing applying for membership, searching for like-minded individuals, sending messages, and selecting curated date experiences with pre-paid packages, provide a comprehensive and enjoyable dating journey.
User Research
Extensive user research was conducted to understand the pain points and desires of individuals in the dating scene. This involved surveys, interviews, and analysis of existing dating platforms to identify gaps in user satisfaction and expectations.
User pain points
Persona
Highlighting three personas based on individuals who previously participated in parties organized by the Talkbar team.
How might we
This approach helped us encourage open-ended thinking, shift perspectives from problems to opportunities, inspire creativity, foster collaboration, and focus on user needs. It also allowed us to simplify complex problems, promote empathy, and drive innovation.
User Journey Map
Wireframes
V1
In the initial iteration, I emphasized the profile image with three options: decline, save, and like, enabling users to receive notifications when someone expresses interest. Additionally, users could search to find friends or potential partners.
V2
In the second iteration, I focused on highlighting stories and interests, enhancing the depth of user profiles.
V3
The third version aimed to create a more interactive experience, allowing users to swipe up to express interest and send notifications to the other person, or swipe down if uninterested.
V4
Version 4 showcased multiple profiles simultaneously, providing a broader view of potential connections, and continued to emphasize user stories.
V5
Version 5 transformed the image into a full-screen format, resembling the immersive experience of TikTok scrolling, offering users a more engaging interface.
Send Invite Flow
#1 - Searching for an individual by scrolling
On the feed screen, users can scroll, similar to TikTok, to view the name, age, tagline, and location of individuals. Additionally, users have the option to switch between one-view and all-view screens. A call-to-action (CTA) prompts users to purchase meet-up credits, which can be used for sending invitations and accessing packages.
#2 - View additional information about the selected PERSON
After a user clicks on a person's card, they can access more detailed information, additional images, compose a message, and send an invitation for a meetup.
#3 - Choose a place
After the user taps 'Invite to meetup,' they can view a selection of restaurants and events.
#4 - Send invite
The user selects a place, then has the option to choose a date and time if it's a restaurant. They can view more information about the date, write a message, and send an invite using 1 credit. If the invite is declined, the credit will be returned.
#5 - Invitation sent
After sending an invitation, the user can view the status and information about other upcoming events.
Social Media Assets
What I learned
Users' needs
During the project, I discovered how crucial it is to focus on users' needs. Listening to their feedback and adjusting our approach accordingly helped us create a better platform.
Design as an Iterative Process
Design is a constant iteration of improving the experience for the end user. Always find ways to collect and listen to your user's feedback.
